For consultants, fractionals, and advisors

Turn what you know into what you’re known for.

Positioning intelligence: know your field, then be known in it. Intelligence reads your field every week and shows you where your voice fits. Reach turns your ideas into posts, on the cadence you set.

Track your niche
This week’s briefNo. 14 · Consulting · as of Sun 13:00

Where the argument on selling expertise moved this week

Win Without PitchingBlair Enns’s case for selling expertise without proposals still sets the terms.
aprildunford.comApril Dunford argues positioning is a decision you make, not a fact you discover. Worth answering.
Ditching HourlyJonathan Stark reads hourly billing as a cap on your best work.
ExtendsThe Business of Expertise

Expertise deepens when you narrow the field. The citation writes itself.

Goes outX · Mon 09:00LinkedIn · TueThreads · Thu

Pemberley builds the reputation that makes clients come to you.

Fractional financeStrategy & opsPeople & HRMarketing & brandSales & GTMCorporate governanceLaw & regulationAntitrustTaxCybersecurityTechnology & dataExec compM&ARestructuringHealthcareInsuranceEnergyVentureMarkets

Intelligence · Your weekly issue

Eight hours of your field’s reading, in a ten-minute issue.

Every week the firms in your field ship proprietary research to win attention: pay studies, activism memos, benchmark policies, threat reports. Pemberley reads it the week it lands, PDFs and client memos included, and composes one issue in your voice. You skim it Sunday and walk into Monday current.

This week’s intakedozens of sources
PDFSemler Brossy · 2026 executive pay study
MEMOWachtell Lipton · The activism defense update
RELEASEISS · Benchmark policy changes
REPORTHoulihan Lokey · Distressed debt monitor
MEMOGibson Dunn · Sanctions enforcement alert
PDFMandiant · M-Trends threat report
Sun 13:00
This week’s issue10-min read

Where the argument on executive pay moved this week

Three studies, one memo, and a policy change, read against your positioning. Where you come in is marked.

BriefingWhere you come inWorth watching

Built for report-heavy fields, where the sharpest thinking ships as a client memo or a PDF report: executive comp, governance and proxy, M&A and activism, restructuring, antitrust, bank regulation, sanctions, cyber threat intel, insurance, and energy.

Three habits, one reputation.

Intelligence keeps you current and shows you where you fit; Reach turns that into posts your market sees.

Set up in ten minutes. Your first issue lands within the hour, then every Sunday.

01Intelligence

Know what your market is talking about.

A short brief on where your niche moved this week, and where the experts disagree. You walk into every client conversation current.

Weekly brief · 5 sources

DUNFORDPosition deliberately, or the market does it for you.
ENNSThe specialist sets the terms of the sale.
STARKHourly billing caps the upside. Again.
02Reach

Own a position.

Bring a draft or half an idea. Pemberley maps who already says what in your market and shows you the angle that is yours.

In conversation with your pricing piece

ExtendsStark reaches your conclusion from the pricing side.
DisagreesEpstein argues range beats the niche, early on.
Cites youA fractional-CFO newsletter links your retainer piece.
03Reach

Keep showing up.

Write a post or a thread, sharpen it in your voice, and send it to X, LinkedIn, and Threads on your cadence. You approve everything.

Composed in your voice

Most advisory retainers die at renewal. The fix is scoping outcomes, not hours.

SharpenRewriteShortenNew hooks
Mon 09:00X · a 3-post thread
Tue 13:00LinkedIn · the long version
Thu 09:00Open

Intelligence · What’s happening

See the conversation your field is having.

Pemberley reads the writers and publications on your beats and groups the week into the threads that are actually developing. You open the page already current, and you can see where each conversation is heading.

Name the companies and clients you care about, and tag how you relate to each: client, prospect, competitor. Pemberley tracks their week alongside your field, so a client’s leadership change reads differently from a competitor’s.

The Pemberley field-monitoring page: the member's field described up top, live conversation threads with sparklines showing what is developing, and a running flow of new pieces from their beats.

Reach · The writing tool

Write in your own words. Pemberley sits in the room.

Draft a take, then ask where it sits in the conversation and what opening is still yours. Pemberley reads your work and the field around it, and answers right in your editor. You keep the pen.

The Pemberley writing tool: a draft open in the editor, with Pemberley answering the writer's questions about it in the panel alongside.

Reach · Claude, ChatGPT, Claude Code

Your field, inside the AI you already use.

Connect Pemberley to Claude, ChatGPT, or Claude Code, and they answer about your niche from your corpus, not the open web: your sources, your reading, your positioning, this week’s issue. Ask what is developing in your field, search everything you follow, or hand over a draft and get back where it sits in the conversation. It comes with Reach.

Pemberley · connectedClaude · ChatGPT · Claude Code

You Where does my field stand on the new disclosure rules, and where do I have an opening?

Three of your sources moved this week. The consensus is hardening around broader disclosure; the opening no one has taken is the mid-cap cost angle, which your retainer piece already argues.

Grounded in your field · Semler Brossy, ISS, and one more

It can callWhat’s happeningSearch the fieldPositioning profileContextualize a draft

See exactly where you stand.

A real dialogue in one field, and where your next piece would sit. Switch fields to see the same shape in yours.

Your memo: productizing the fractional offer
YOU
The Business of Expertise
David C. Baker
The Win Without Pitching Manifesto
Blair Enns
Obviously Awesome
April Dunford
Ditching Hourly
Jonathan Stark

Start with Intelligence. Add Reach when you’re ready.

$10a month. Intelligence: your field, read for you, in a weekly issue.Start reading
+$30a month for Reach: post your ideas to X, LinkedIn, and Threads on a cadence you set.

$40 a month for both. Annual saves two months ($100 and $400 a year). Card required at signup. Cancel anytime.

Questions, answered plainly.

I’m a consultant, not a writer. Is this for me?

Yes. Pemberley is built for people who sell expertise: consultants, fractional executives, advisors. You bring what you know; it keeps you current, hands you the angle, and drafts the posts. You approve everything.

How is this different from a ghostwriter or an agency?

A ghostwriter sells words; an agency sells hours. Pemberley starts from your own thinking, keeps you current on your market, and drafts in your voice for you to approve. It costs a fraction of either.

Can I use Pemberley just to read, and not post?

Yes. Intelligence is the base: your field read for you, in a weekly issue, for $10 a month. Reach, the posting add-on, is optional. Add it when you want to publish, or never.

Is there a free trial?

No. Your card is charged at signup; cancel anytime, and access runs to the end of the period you paid for.

What if I have no blog or newsletter?

Write Pemberley a short brief instead. Connect an archive whenever you like.

Does Pemberley post without me?

No. You approve every draft and set the cadence.

Does this work for founder-led marketing?

Yes. Your niche is the market you sell into; Pemberley keeps you visible in it between launches.

Can I track specific companies or clients?

Yes. Name the companies and clients you care about and tag how you relate to each: client, prospect, or competitor. Pemberley tracks their week alongside your field and frames each by that relationship, so a client’s move and a competitor’s news never read the same.

What arrives each Sunday?

A briefing on where your field’s conversation moved this week, a short read on where the wider world meets your niche and where you come in, and a “Worth watching” close from just outside your beat. Fewer notes on a quiet week, never filler.

Why I built Pemberley

Your experience is the most valuable thing you have, and it can’t help you if no one sees it. Visible experts get the inbound: the clients, the deals, the invitations.

It starts with knowing your field. Pemberley reads it every week, so you always know where the conversation is and where you come in.

Pemberley builds that reputation without a second job.

Turn what you know into what you’re known for.

Jamie · Founder

Be the first call in your field.

Track your nicheCancel anytime. Your first issue within the hour.